SOUND DETECTION RETAIL EXPERIENCE – NIKE

EVENT / EXPERIENCIAL / INNOVATIONS / OUTDOOR / RETAIL / SCREENS


The Challenge

Nike sponsored the uniform of national football team. The brand wanted to create a Buzz around this campaign.

The Solutıon

We created an integrated campaign on Twitter, Facebook, stores and outdoor. We asked people to create a slogan for our national team and share their support. So we created a Sound Triggered Photo Booth in Nike Stores. We shared best pictures on shop window and projected on a big building at the heart of the city.

The Result

Over 34K Facebook “Likes” and outdoor visibility to over 5Mio people was reached. The project was awared as Felis Best Ambient Media Campaign.