MULTINATIONAL FACEBOOK GAME – KLM AIRLINES
ADVERGAMES / DIGITAL & MOBILE
The Challenge
KLM Airlines wanted a Facebook application to increase the number fans. They wanted inspire their fans to travel around the world to see different cities. The pplication needed to be international so that we can use in Turkey, Greece and Cyprus.
The Solutıon
We came up with the idea of a hidden object game where we can integrate cities and their specialities at the same time. Players were asked to find the hidden objects as fast as possible. Every week one winner got a free flight ticket. The game played in several languages for different countries.
The Result
The game had a viral effect. It became so addictive that some users played 100s of time a week. The fan page grew its numbers remarkably.