ADVERGAMES / EVENT / EXPERIENCIAL / INNOVATIONS / OUTDOOR / SCREENS
Cornetto started a new campaign and wanted to reach the youth at outdoor media. The brand wanted to create a challenge within “Love” concept.
We designed an Interactive Projection Mapping Game in the most crowded street in Istanbul. Participants were calling a number with their mobile phones. They were joining a game and controled a character with 2-4-5-6 keys. They had to collect 3 Cornettos in 45 seconds. 5 people could play together. At the end winners received an SMS and got a Cornetto from the stand.
The project has reached millions people. In only 2 weeks over 3500 unique players. The project won several awards: MMA Global Best Innovation EMEA, GSMA Best Mobile Marketing Award, Digitalage, Felis and Mixx Awards.