EVENT / EXPERIENCIAL / INNOVATIONS / OUTDOOR / SCREENS
Clear was launching its new formula with a new packaging. We needed to exploit “Freshness” effect together with “2x Stronger” claim.
The freshness means Bosphorus for Istanbul. So we created a big event with a 20m Water Curtain Projection. New Clear rose from the cold seas of Istanbul.
We created a WOW effect in the most crowded areas of the city. We also had press and PR coverage for the event.