ADVERGAMES / EVENT / EXPERIENCIAL / INNOVATIONS / OUTDOOR / SCREENS
Cornetto started a new campaign with a new TV commercial. The Branded wanted to exploit the new bear character and “Use Your Soft Side” message.
We designed an 3D Body Detection Augmented Reality Experience at university festivals. Participants can turn to the bear in Cornetto ad and they collect objects of the “soft side” like flowers, beach balls.. and avoid object like football ball.The top 10 players played a challenge before the evening concerts.
The project has reached over 100K students. Thanks to its popularity the brand participated Rock’n Coke Festival with this interactive experience alone. The project was finalist in Digitalage Awards.