ADVERGAMES / CINEMA / EVENT / EXPERIENCIAL / INNOVATIONS
Garanti Bank had a new campaign with a music and 3D animal characters. The Bank wanted to create an experience around the new song.
We created an interactive experience in the movie theaters all around Turkey. Users were calling a number to join a game. They pressed 1-2-3 at the right timing to win the game and get a free cinema ticket.
On average %40 of the audience participated the game! The game was played by over 20.000 players for 8 weeks in 7 cities. Project won Felis, Digitalage and Crystal Apple Best Cinema Usage and Best Advergame Awards