BODY DETECTION EXPERIENCE – CORNETTO

ADVERGAMES / EVENT / EXPERIENCIAL / INNOVATIONS / OUTDOOR / SCREENS

The Challenge

Cornetto started a new campaign with a new TV commercial. The Branded wanted to exploit the new bear character and “Use Your Soft Side” message. 

The Solution

 We designed an 3D Body Detection Augmented Reality Experience at university festivals. Participants can turn to the bear in Cornetto ad and they collect objects of the “soft side” like flowers, beach balls.. and avoid object like football ball.The top 10 players played a challenge before the evening concerts. 

The Result

The project has reached over 100K students. Thanks to its popularity the brand participated Rock’n Coke Festival with this interactive experience alone. The project was finalist in Digitalage Awards.